Which of the following best describes the benefit of using Ariba Discovery for suppliers?

Using Ariba Discovery provides suppliers with a direct connection to customers, which is a significant advantage in the procurement process. This platform allows suppliers to showcase their offerings to potential buyers actively looking for specific products or services, leading to enlarged market opportunities. The direct connection fosters communication, enabling suppliers to understand customer needs better and respond swiftly to inquiries, enhancing their chances of securing business.

This option underscores the fundamental advantage of the discovery platform as a marketplace that bridges the gap between suppliers and buyers. The ability to directly access customer demands facilitates a more efficient procurement cycle and helps suppliers target their efforts effectively, ultimately driving business growth.

Other options highlight different aspects, such as product availability, supplier ratings, or listing costs, but they do not capture the primary benefit that Ariba Discovery offers to suppliers— the ability to connect directly with buyers in a dynamic market environment. Therefore, the option focusing on the direct customer connection is key to understanding how the Ariba Discovery platform enhances supplier opportunities.